I'm Hayaat - a Product Designer based in New Delhi with 4 years of experience building consumer and SaaS products that are easier to use than they look.

I care most about the parts of a product that determine whether someone stays or leaves: onboarding flows, conversion paths, the small friction points that nobody notices until they quietly tank your numbers. I've redesigned booking flows, built fleet management dashboards, and run A/B tests and I write about the outcomes in actual numbers, not adjectives.

I work best with small, focused teams where the problem isn't fully defined yet and good judgment matters more than a lengthy brief.

Designed products by day. Somewhere on a hard drive, three short films are waiting for an audience that isn't my cat.